EXRM
Overview: Exchequer Risk Management, a leading insurance brokerage specializing in expert risk management services, pursued a fresh and appealing website redesign to better align with their professional image and client needs.
Role: Web designer
Technology: Figma for design and WordPress for development.
Problem
The website’s outdated design and lack of modern functionality did not align with the company’s professional image or meet the expectations of contemporary users. This presented an opportunity to create a more sophisticated and user-centric platform that reflected the company’s expertise and instilled trust in its audience.
Solution
EFX addressed the challenges by creating a modern, dynamic website with a redesigned landing page to enhance user engagement, boost sign-ups, and improve the overall user experience. The design featured interactive 3D elements and animations, offering a unique and innovative approach that set EFX apart from competitors.
Information Architecture
For the information architecture, I structured the single-page layout with clear, intuitive sections: homepage header, “About Us,” “Our Services,” “Industries,” “Features,” “Partners,” and “Contact Us.” This design allows users to easily navigate and access key information, ensuring a seamless and engaging experience.